I will start by saying their criteria for the tick is : energy content, sodium, fiber, saturated fats, trans fats
-Added sugars is not a criterion
This is taken directly from the site;
Scientific evidence does not support
differentiating added from natural sugars.
Nutrient density of foods is a key factor in diet quality
Sugar intake is a poor predictor of health variables such as BMI, blood pressure
Many BFCs contain dried fruit contributing to the total sugar content as well as fibre and other valuable nutrients.
It is difficult to distinguish through testing whether sugars are added or naturally occurring. Specifications for the
BFC recipe are required to determine amounts of added sugar vs. natural sugar.
The nutrient density of cereals is high relative to many other foods because almost all BFCs are fortified with
vitamins and minerals, as per the FSANZ code.
The inclusion of energy with nutrient criteria encourages nutrient density of BFCs.
The bit where it says Sugar intake is a poor predictor of health variables such as BMI, blood pressure- the reference they use for is this;
Data were obtained from the 1995 National Nutrition Survey, which was a cross-sectional study using 24-h dietary recall methodology
-body mass index, blood pressure, exercise and self-reported health status
1995 (old) using a dietary recall, and self reported health....omg.....lol! well, whatever, yes lets rely on peoples memory on what they ate and even then if they told the truth, and then there is self reported health...
https://publications.csiro.au/rpr/pub?list=BRO&pid=procite%3A07efef53-b347-4556-aac2-52581385e906
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